Our shared vision for Tairāwhiti

Grow the visitor economy for the people and place of Tairāwhiti to support community social, cultural, environmental, economic and spiritual wellbeing and enables us to preserve and share the Tairāwhiti way of life.

Tairāwhiti is a destination that weaves together social, cultural, environmental, economic, and spiritual wellbeing. Our vision is to be a destination where the communities, culture and environment is valued, leaving a profound impact on residents and visitors alike and a lasting legacy for future generations.

Tairāwhiti Destination Management Plan
A land of stories, storytellers and sunrises

Hurihia to kanohi ki te ra, kia taka to atarangi ki muri i a koe
Turn your face to the sun and the shadows fall behind you.

Tairāwhiti, the first place in the world to feel the sun on the dawn of a new day, is a beautiful and treasured slice of Aotearoa. From sacred mountains steeped in cultural heritage, to the spectacular beauty of the Pacific Ocean coastline, there are stunning areas of natural beauty around every corner.

Tairāwhiti is full of people who came for a holiday and stayed for the lifestyle. It offers a laid back, easy pace that allows visitors to take a moment and reflect on the simple pleasures of life. A visit to Tairāwhiti is purposeful, with the clear intention of travelling to the region to experience all it has to offer. The region enjoys a great climate with loads of sunshine hours and opportunities for visitors to enjoy outdoor activities in stunning natural environments. Combined with the welcoming nature of the community, you have a visitor experience and destination that is second to none.

Tairāwhiti is a land of stories and storytellers, just waiting for visitors to experience the East Coast manaakitanga and build lasting relationships with the whenua and people.

Our People