In tourism, your reputation is your most powerful asset. This workshop will help you transform great visitor experiences into positive reviews and referrals, the kind that drive bookings more than any ad ever could.
You’ll also clarify your unique “why”, helping you build memorable experiences and loyal customers.
This workshop will be presented by the Director of Data Story, Dave Hockly.
You’ll learn:
- How your purpose and vision shape service and marketing
- The best platforms to gather reviews (Google, TripAdvisor, Booking.com, etc.)
- When and how to ask for reviews naturally and effectively
- Ways to track, improve, and scale your review strategy
- Templates and real examples to use immediately.
Walk away with:
- A clear and compelling story of who you are and why visitors choose you
- A simple, actionable plan to boost your reviews and referrals
- Confidence in using feedback to strengthen your business.
About your presenter:
This session is led by Dave Hockly, a marketer who’s worked across Aotearoa helping tourism businesses sharpen their message and scale their impact. Based in Queenstown, Dave brings years of experience working with destinations, operators, and tech platforms — all with a focus on what really drives growth: great experiences, clear vision, and word of mouth that works. He’s down-to-earth, practical, and loves helping local businesses punch above their weight.
Locations
Online, 50 Esplanade Inner Harbour, Gisborne 4010
