We are the Regional Tourism Organisation (RTO) for Tairāwhiti and are part of a network of 30 RTOs around New Zealand.
Our role is to support the tourism sector in Tairāwhiti and build sustainable growth of our visitor economy.
Destination marketing
‘Tairāwhiti Gisborne - The First Light’ is the regional brand for the region. Our promotional activities target key national and international markets, encouraging manuhiri to visit Tairāwhiti and showcasing the range of experiences the Tairāwhiti region offers.
