August 2024 was a mixed bag for tourism in Tairawhiti. Spending by local tourists fell, while spending by international tourists went up. More people stayed in commercial accommodations, but fewer chose short-term rentals, possibly preferring campgrounds instead. Jobs in tourism-related fields saw a slight drop. International visitor spending increased by 8% compared to last year, even though guest nights in commercial accommodations fell by 7%, suggesting visitors spent more on average or took more day trips. On the other hand, spending by local tourists dropped by 8%, but their guest nights in commercial accommodations rose by 30%, thanks to an increase in stays at campsites and holiday parks, where occupancy rates went up by 21%.
Short-term rentals dropped by 17%, showing a shift in local tourists' preferences. From March 2024 to August 2024, the average length of stay in commercial accommodations increased from 2.3 nights to 3 nights, marking a 25% rise. At the district level, local guest nights in Opotiki rose by 113%, while international guest nights fell by 25%. For spending, international tourists spent 86% more on "Other Passenger Transport" products, while local spending in this category dropped by 85%. Spending on "Other Tourism" products grew slightly by 2% for local tourists but shot up by 42% for international tourists, making it a top spending category. Jobs in tourism-related fields fell by 4%, with a 7% decrease in Accommodation and Food and Beverage Services jobs, partly balanced by a 12% increase in Activity, Travel, and Tour Services jobs.
Overall, tourism in Tairawhiti in August 2024 showed changing visitor preferences and spending habits.