Tairāwhiti Gisborne brand survey insights
A recent survey on the regional tourism brand Tairāwhiti Gisborne – The First Light attracted 193 responses, offering valuable insights to guide the brand’s future and strengthen the region’s…
Destination insights September 2024
International visitor spending grows by 9% YoY, outpacing national average September 2024 marked the start of Spring with positive results for the Tairāwhiti tourism sector. Domestic visitor card…
Destination insights August 2024
August 2024 was a mixed bag for tourism in Tairawhiti. Spending by local tourists fell, while spending by international tourists went up. More people stayed in commercial accommodations, but fewer…
Destination insights July 2024
July tourism data shows mixed results for Tairāwhiti Despite a generally positive outlook for tourism in Tairāwhiti during July, data revealed some fluctuations in accommodation preferences and…
Explore, experience, taste: Come See Why 2.0
Building on the success of last year's ‘Come See Why’ campaign, which showcased the unique East Coast lifestyle, Tairāwhiti Gisborne (the Regional Tourism Organisation) is rolling out Come See Why…
Destination insights June 2024
Tairāwhiti tourism increases, but job growth lags. Tourism data for June paints a positive picture for Tairāwhiti. While domestic visitor spending remained stable, international spending surged, and…
Local events secure government funding
Three major events in Tairāwhiti have secured just over $95,000 from the Ministry of Business, Innovation and Employment’s new Regional Events Promotion fund. The Longline Classic, First Light…
Sailing forward: Tairāwhiti cruise strategy
Trust Tairāwhiti, Eastland Port and Gisborne District Council (GDC) are developing a ten-year cruise strategy for Tairāwhiti that aims to capitalise on the growing global cruise market.
Tony Rogers…
The Longline Classic
The Longline Classic has fast become a highlight on the regional events calendar, attracting locals and visitors from all over Aotearoa to enjoy the unofficial start to summer in Tairāwhiti.
Destination insights report May 2024
Data for May 2024, marking the end of Autumn, presented a mixed picture for tourism in Tairāwhiti. Visitors' card spending varied, while accommodation usage increased. However, short-term rentals…
Destination insights report March 2024
The latest tourism industry insights and international travel statistics in our March 2024 Destination Insights report. Find out about Gisborne's tourism recovery, international visitor trends, and…
Destination insights February 2024
The Tairāwhiti tourism industry is beginning to turn over a new leaf, with the latest data showing a significant increase in guest nights in the accommodation sector. In February 2024, there was a 93…
RTNZ Director discusses sustainable tourism practices
Regional Tourism New Zealand (RTNZ) Director of Destination Management Kiri Goulter was in Gisborne this month to meet with regional leaders and present to the Destination Tairāwhiti Advisory Group…
Cruise is big news for Tairāwhiti
One of the biggest ever cruise seasons has ended on a high in Tairāwhiti, with a final visit from the towering Noordam.
Carrying up to 1,900 passengers and 800 crew, the Noordam anchored in the bay…
Cruise season is here
Next week Gisborne will host the National Geographic Orion, the first cruise ship visit for the 2023/23 summer season. It is scheduled to arrive at 8am on 13 November, bringing about 106 passengers…
New summer marketing campaign for Tairāwhiti Gisborne
The unique East Coast lifestyle, people and attractions are celebrated in a new marketing campaign for Tairāwhiti Gisborne, enticing manuhiri to visit the region and ‘come see why’. The campaign is…
