Refurbishment project underway for Gisborne’s isite
Gisborne’s isite will undergo a significant makeover in the coming weeks to align its look and feel with the Visitor Information Network (VIN) around Aotearoa. The refurbishment project, funded…
Dive Tatapouri achieves Qualmark Gold Accreditation
Famous for its one-of-a-kind Reef Ecology Tour, Dive Tatapouri has earned the prestigious Qualmark Gold accreditation, a recognition reserved for top-performing New Zealand businesses that deliver…
Aon New Zealand Surf Lifesaving Championships arrive in Tairāwhiti
This week, the Aon New Zealand Surf Lifesaving Championships will bring nearly 1,300 athletes and 2,000 supporters, volunteers and officials to Tairāwhiti, providing a significant economic boost…
Trust releases ten-year Tairāwhiti Cruise Development Pathway
Trust Tairāwhiti has launched the Tairāwhiti Cruise Development Pathway (TCDP), a long-term strategy to strengthen the region’s position as a top cruise destination.
Developed in collaboration with…
Tairāwhiti Gisborne, New Zealand, declares itself the ultimate shared workspace to attract digital nomads
Tairāwhiti Gisborne has launched a new campaign to attract remote workers to the stunning East Coast region, following the New Zealand Government’s announcement to allow visitors to work remotely in…
November 2024 destination insights
November brought both challenges and opportunities for tourism in Tairāwhiti. Here's a quick rundown: There was a noticeable lag in accommodation usage compared to the previous year, with commercial…
Trust supports city centre bus service during R&V
Trust Tairāwhiti is partnering with Rhythm & Vines to run a subsidised bus service throughout the festival to connect campers safely to Gisborne’s CBD.
Tairāwhiti Gisborne brand survey insights
A recent survey on the regional tourism brand Tairāwhiti Gisborne – The First Light attracted 193 responses, offering valuable insights to guide the brand’s future and strengthen the region’s…
Destination insights September 2024
International visitor spending grows by 9% YoY, outpacing national average September 2024 marked the start of Spring with positive results for the Tairāwhiti tourism sector. Domestic visitor card…
Destination insights August 2024
August 2024 was a mixed bag for tourism in Tairawhiti. Spending by local tourists fell, while spending by international tourists went up. More people stayed in commercial accommodations, but fewer…
Destination insights July 2024
July tourism data shows mixed results for Tairāwhiti Despite a generally positive outlook for tourism in Tairāwhiti during July, data revealed some fluctuations in accommodation preferences and…
Explore, experience, taste: Come See Why 2.0
Building on the success of last year's ‘Come See Why’ campaign, which showcased the unique East Coast lifestyle, Tairāwhiti Gisborne (the Regional Tourism Organisation) is rolling out Come See Why…
Destination insights June 2024
Tairāwhiti tourism increases, but job growth lags. Tourism data for June paints a positive picture for Tairāwhiti. While domestic visitor spending remained stable, international spending surged, and…
Local events secure government funding
Three major events in Tairāwhiti have secured just over $95,000 from the Ministry of Business, Innovation and Employment’s new Regional Events Promotion fund. The Longline Classic, First Light…
Sailing forward: Tairāwhiti cruise strategy
Trust Tairāwhiti, Eastland Port and Gisborne District Council (GDC) are developing a ten-year cruise strategy for Tairāwhiti that aims to capitalise on the growing global cruise market.
Tony Rogers…
The Longline Classic
The Longline Classic has fast become a highlight on the regional events calendar, attracting locals and visitors from all over Aotearoa to enjoy the unofficial start to summer in Tairāwhiti.
