Paora Brooking has been the voice of Ngāti Porou East Coast (NPEC) rugby for years, delivering live commentary on Radio Ngāti Porou (RNP) and its Facebook page. His lively commentary and dedication have made Saturday afternoon rugby more than just a game - it’s a connection to home.

Preparation for the streams begins midweek, loading team sheets, sponsor logos and graphics to ensure everything’s ready to roll by Saturday.

“On game day, we’re setting up by 10.30am for the afternoon match,” says Paora.

“The setup for live streaming used to be just one camera, one live streaming unit and one commentator.

“Thanks to sponsors, we’ve grown to a five-person team. It’s all about ensuring our whānau, especially our kaumatua and those living away from home, don’t miss out.”

The growth in capacity reflects RNPs commitment to keeping rugby accessible. Whether it’s kaumatua who can’t make it to the field or supporters tuning in from the other side of the world, these broadcasts bring a slice of East Coast life to wherever whānau are based.

Paora’s commentary across RNP platforms has earned its reputation for being entertaining and uplifting. During the team’s infamous eight-year losing streak, he made it his mission to focus on the good.

“I’d highlight anything that brought energy to the broadcast – like a questionable referee decision or standout moments – shifting the focus away from the score. It wasn’t about ignoring the result but keeping the atmosphere positive and backing the team. People would approach me after the game, not even realising that NPEC lost.”

The broadcasts have also opened doors for RNP, with Sky Sport recognising the value of their kaimahi and the quality of their commentary. When NPEC reached the finals, Sky took over the broadcast, and while Paora initially stepped into a sideline role, this opportunity paved the way for future collaborations. Since then, Doone Harrison and Paora have commentated on three NPEC games broadcast by Sky.

This year marked a milestone as RNP worked with Sky to share their audio streams, allowing overseas supporters to stay connected and experience the action alongside those back home.

Rugby on the East Coast isn’t just a sport – it’s a culture. “Rugby’s the religion here, and church kicks off at 2.30 on Saturday,” Paora says.

For the hundreds of listeners who tune in weekly, hearing a familiar name or place on these broadcasts links them to home.

For RNP, it’s about more than broadcasting rugby games. It’s about sharing culture and ensuring that no matter where Ngāti Porou whānau are, they can always be part of the action.

Since 2020, Trust Tairāwhiti has supported RNPs live streams, including a $5,000 contribution this year to help keep East Coast rugby accessible to whānau everywhere.

Photo Credit: Parearau Rogers-Brooking