Make a lasting impact on the Tairāwhiti visitor economy! In this pivotal role, you'll be a key player in developing Tairāwhiti as a thriving and sustainable visitor destination.
About the role
As the Destination Development Advisor, you'll be a champion for tourism in Tairāwhiti, empowering businesses of all sizes. In this role, you'll become a trusted advisor as you collaborate with established and emerging product owners across the entire visitor experience – from accommodation and activities to cultural experiences, hospitality, retail, and transportation. This approach will involve co-creating marketing materials, identifying areas for skill development, or exploring new market opportunities.
Your role extends beyond supporting individual businesses. You'll be a key advocate for showcasing the region’s unique offerings. You'll identify exciting new tourism products and experiences, ensuring they're integrated into regional marketing channels. Your understanding of regional initiatives will be crucial in strategically positioning both new and established products for maximum visibility.
You will be a bridge between businesses, industry organisations, and government agencies, creating a collaborative and trusting environment across the entire sector. Your passion for Tairāwhiti will extend to advocating for the visitor economy at regional and national levels. Additionally, you'll work with partners to translate the aspirations outlined in the Destination Management Plan (DMP) into action. This might involve conducting research, facilitating workshops, or developing action plans to bring these aspirations to life. By taking on these multifaceted responsibilities, you'll play a vital role in driving Tairāwhiti forward as a thriving and sustainable visitor destination.
Work alongside a dedicated team led by the Regional Destination Manager. Collaborate with the Destination Marketing Manager, isite Team Leader, and economic development team to enhance the regional economy.
What will you bring:
To grow and be successful in this role, you will ideally bring the following:
- Possess a strong understanding of the New Zealand tourism industry, including current programs, marketing strategies, and best practices.
- Demonstrate an understanding of unique tourism landscape in Tairāwhiti, economic context, and development aspirations (including He Rangitapu He Tohu Ora).
- Be a great communicator with exceptional listening skills. Develop strong, trusting relationships with internal and external stakeholders, including mana whenua.
- Excel at written and verbal communication, including clear reporting, engaging presentations, and professional writing.
- Embrace a proactive and reactive approach, facing challenges and finding solutions.
- Demonstrate a commitment to continuous learning and professional development.
- Possess a high level of cultural competency, respecting Te Ao Māori, and its principles (Tikanga).
Why work for us?
Trust Tairāwhiti is an inclusive and dynamic workplace that takes pride in our mahi and offers you a connected culture where we all strive to achieve our goals together. With a whānau-friendly and flexible approach to our mahi, we understand the value of work/life balance and enjoy the many benefits of living in Tairāwhiti.
We can offer you:
- competitive remuneration
- a workplace with a clear vision and drive to make a difference every day.
- an environmentally-focused culture where we try to minimise our footprint.
- professional development opportunities to enable you to learn and grow with us.
- a modern workplace environment.
Note: The successful candidate will be required to travel from time to time.
We want someone to join our team who shares our vision, lives our values and is passionate about working with our communities. You will appreciate the cultural identity of Tairāwhiti.
In accordance with health and safety procedures at the Trust and our community-facing roles here in Tairāwhiti, this position has been risk-assessed and requires full vaccination to keep you, our team and our community safe and protected from Covid 19 – Tātau Tātau
If this sounds like you and you have the skill set outlined above, apply now!